MY WORK AS SALES EDITOR OF HYPEBEAST

During my first year at HYPEBEAST, I worked on advertorial content as one of the company's first Sales Editors. I conceptualized and pitched for new projects, built decks, offered art direction, layout design, script writing, blog writing, and spent a considerable amount of time sourcing collaborators and up-and-coming talent. Each month, I would also create reports on project performance according to analytics, and advise on areas of improvement.

 
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MCM 

Creative/Writing. See project here.

 
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Nike Air Vapor Max

Creative/Script Writing. See project here.

 
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LEVI'S LMC 

Creative/Writing/Layout Design. See project here

 
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CARHARTT WIP 

Creative/Writing. See project here.

 
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DIOR HOMME FOOTWEAR

Creative/Writing. See project here.

 
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ASICS TIGER

Creative/Writing. See project here.

 

MY WORK AS AN ART DIRECTOR AT JWT

In 2015, I was relocated to Hong Kong to work as an Art Director for JWT. Because my team was international and English-speaking, our focus was to pitch on new client work around the APAC region. In my year there, we successfully pitched Ferrero Rocher Korea, Nikon Social APAC, Playtex, and Thomas & Friends. We also pitched a lot of work which went unproduced for Redbull, Puma, Hogaarden, Corona, MetLife, Kinder Bueno, Schick and the Children's Wish Foundation. 

For these projects I developed ideas, pitch decks, mock-ups, internal brand guides, assisted on shoots when needed, and presented work to clients.

 

FERRERO ROCHER KOREA TVC

Concept/Art Direction

 
 
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NIKON SOCIAL APAC

Concept/Art Direction. See project here.

 

FISHER-PRICE

Educational Video and Mock-Ups for Digital Assets. See project here.

 
 
 

THOMAS & FRIENDS ONLINE

Concept For Lyric Video and Digital Assets.