Advertising

MY WORK AS SALES EDITOR OF HYPEBEAST

For the last two years, I've been part of the HYPEBEAST Global editorial team. During my first year, I worked on our branded content as one of the company's first Sales Editors. I conceptualized and pitched new projects, built decks, offered art direction, layout design, script writing, blog writing, and spent a considerable amount of time sourcing collaborators and up-and-coming talent (So I'm hyper-aware of what's going on and who's doing what in the culture right now).

The branded content writing is somewhat dry, because frankly, it was branded content that endured a lot of revision. But if you'd like to see some of my more in-depth writing, you can check out my features here. 

For non-brand design work, you can see my layouts here. 

 

 
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HYPEBEAST - MCM 

Creative/Writing

See project here

 
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HYPEBEAST - Nike Air Vapor Max

Creative/Script Writing

See project here

 
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HYPEBEAST - CARHARTT WIP 

Creative/Writing

See project here

 

MY WORK AS AN ART DIRECTOR AT JWT

In 2015, I was relocated to Hong Kong to work as an Art Director for JWT. Because my team was international and English-speaking, our focus was on pitching new client work around APAC. In my year there, we successfully pitched Ferrero Rocher Korea, Nikon Social APAC, Playtex, and Thomas & Friends. We also pitched a lot of work which went unproduced for Redbull, Puma, Hogaarden, Corona, MetLife, Kinder Bueno, Schick and the Children's Wish Foundation. 

For these projects, I contributed ideas, pitch decks, mock-ups, internal brand guides, gave presentations, and assisted during shoots where necessary.

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HYPEBEAST - DIOR HOMME FOOTWEAR

Creative/Writing

See project here

 
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HYPEBEAST - LEVI'S LMC 

Creative/Writing/Layout Design

See project here 

 
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HYPEBEAST - ASICS TIGER

Creative/Writing

See project here

 
 
 
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JWT - FERRERO ROCHER KOREA TVC

Concept/Art Direction

See project here

 

JWT - THOMAS & FRIENDS ONLINE

Concept For Lyric Video(Realized after my departure) 

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JWT- NIKON SOCIAL APAC

Concept/Art Direction

See project here