MY WORK AS SALES EDITOR OF HYPEBEAST
For the last two years, I've been part of the HYPEBEAST Global editorial team. During my first year, I worked on our branded content as one of the company's first Sales Editors. I conceptualized and pitched new projects, built decks, offered art direction, layout design, script writing, blog writing, and spent a considerable amount of time sourcing collaborators and up-and-coming talent (So I'm hyper-aware of what's going on and who's doing what in the culture right now).
The branded content writing is somewhat dry, because frankly, it was branded content that endured a lot of revision. But if you'd like to see some of my more in-depth writing, you can check out my features here.
For non-brand design work, you can see my layouts here.
HYPEBEAST - MCM
HYPEBEAST - Nike Air Vapor Max
HYPEBEAST - CARHARTT WIP
MY WORK AS AN ART DIRECTOR AT JWT
In 2015, I was relocated to Hong Kong to work as an Art Director for JWT. Because my team was international and English-speaking, our focus was on pitching new client work around APAC. In my year there, we successfully pitched Ferrero Rocher Korea, Nikon Social APAC, Playtex, and Thomas & Friends. We also pitched a lot of work which went unproduced for Redbull, Puma, Hogaarden, Corona, MetLife, Kinder Bueno, Schick and the Children's Wish Foundation.
For these projects, I contributed ideas, pitch decks, mock-ups, internal brand guides, gave presentations, and assisted during shoots where necessary.