MY WORK AS AN ART DIRECTOR AT JWT
In 2015, I was relocated to Hong Kong to work as an Art Director for JWT. Because my team was international and English-speaking, our focus was on pitching new client work around APAC. In my year there, we successfully pitched Ferrero Rocher Korea, Nikon Social APAC, Playtex, and Thomas & Friends. We also pitched a lot of work which went unproduced for Redbull, Puma, Hogaarden, Corona, MetLife, Kinder Bueno, Schick and the Children's Wish Foundation.
For these projects, I contributed ideas, pitch decks, mock-ups, internal brand guides, gave presentations, and assisted during shoots where necessary.
FERRERO ROCHER KOREA TVC
THOMAS & FRIENDS ONLINE
Concept For Lyric Video and Digital Assets
MY WORK AS SALES EDITOR OF HYPEBEAST
For the last two years, I've been part of the HYPEBEAST Global editorial team. During my first year, I worked on our branded content as one of the company's first Sales Editors. I conceptualized and pitched new projects, built decks, offered art direction, layout design, script writing, blog writing, and spent a considerable amount of time sourcing collaborators and up-and-coming talent (So I'm hyper-aware of what's going on and who's doing what in the culture right now).
The branded content writing is somewhat dry, because frankly, it was branded content that endured a lot of revision. But if you'd like to see some of my more in-depth writing, you can check out my features here.
For non-brand design work, you can see my layouts here.
Nike Air Vapor Max