Advertising

MY WORK AS AN ART DIRECTOR AT JWT

In 2015, I was relocated to Hong Kong to work as an Art Director for JWT. Because my team was international and English-speaking, our focus was on pitching new client work around APAC. In my year there, we successfully pitched Ferrero Rocher Korea, Nikon Social APAC, Playtex, and Thomas & Friends. We also pitched a lot of work which went unproduced for Redbull, Puma, Hogaarden, Corona, MetLife, Kinder Bueno, Schick and the Children's Wish Foundation. 

For these projects, I contributed ideas, pitch decks, mock-ups, internal brand guides, gave presentations, and assisted during shoots where necessary.

FERRERO ROCHER KOREA TVC

Concept/Art Direction

 

THOMAS & FRIENDS ONLINE

Concept For Lyric Video and Digital Assets

See project here 

 

 
 
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NIKON SOCIAL APAC

Concept/Art Direction

See project here

 

FISHER-PRICE

Educational Video and Mock-Ups for Digital Assets

See project here

 

MY WORK AS SALES EDITOR OF HYPEBEAST

For the last two years, I've been part of the HYPEBEAST Global editorial team. During my first year, I worked on our branded content as one of the company's first Sales Editors. I conceptualized and pitched new projects, built decks, offered art direction, layout design, script writing, blog writing, and spent a considerable amount of time sourcing collaborators and up-and-coming talent (So I'm hyper-aware of what's going on and who's doing what in the culture right now).

The branded content writing is somewhat dry, because frankly, it was branded content that endured a lot of revision. But if you'd like to see some of my more in-depth writing, you can check out my features here. 

For non-brand design work, you can see my layouts here. 

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MCM 

Creative/Writing

See project here

 
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Nike Air Vapor Max

Creative/Script Writing

See project here

 
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CARHARTT WIP 

Creative/Writing

See project here

 
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DIOR HOMME FOOTWEAR

Creative/Writing

See project here

 
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LEVI'S LMC 

Creative/Writing/Layout Design

See project here 

 
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ASICS TIGER

Creative/Writing

See project here